Vendefy

Vendefy is an e-commerce app with a twist. The experience was simple: a photo based community where the user, not only can earn by selling, but also, by helping other selling their products. You can post your on products and also share from other people, or as the Vendefy community says: "re-merch".
The design process on this project began by defining their visual identity (logotype, wordmark, color palette) to fine craft their user interface and experience (wires, icons, visual hierarchies, etc).
This project was a collaborative effort of a couple of designers, and user experience architect Natalie Howell.